Jan 2022 – present

COMMUNITY MANAGEMENT MANAGER
Grab

Leads the community management team of the company.

June 2020 – Dec 2021

MARKETING CONSULTANT
Beeline Now Consulting Services, Inc.

Content Marketing Specialist. Leads digital campaign efforts and copywriting for local and regional accounts: Microsoft Phili

Spearheaded and/or assisted in digital campaign and content strategy, copywriting, and post-mortem reports for local and regional accounts. Some of the clients handled include Microsoft PH and APAC, Cisco PH, Informatica APJ, and Nutanix SG and ANZ.

Led end-to-end project completion through internal team management and local and regional client management to ensure compliance with project deliverables and adherence to stringent customer policies and timelines.

Acted as an extended marketing manager for a crisis management utilities account focused on client management and social media strategy, content creation, community engagement, and social listening.

Mar 2020 – June 2020

CONTENT WRITER
Beeline Now Consulting Services, Inc.

Social media manager and content writer providing content creation, copywriting, and community management services for clients such as Informatica and Microsoft.

Nov 2016 – Mar 2020

ENGAGEMENT MANAGER
Ogilvy

Oversaw the social media creative team of the agency consisting of 25 Content Managers and Community Managers by developing and enforcing efficient and effective social media operations and quality assurance.

Spearheaded social media operational strategy, brand playbook development, engagement strategy and protocols for clients such as RAMCAR, Unilever, Unilab, Nestle, Araneta Food Group, Huawei, Mondelez, SM, Max’s Group Inc., etc.

Involved in end-to-end team management including initial selection of applicants, brand and task delegation, conflict resolution, coaching and mentoring, and performance evaluation.

Led regional client relations and project management for brands such as Nestle Singapore, YUM! Brands Inc. Global, and Standard Chartered Bank Global

June 2015 – Nov 2016

SOCIAL CARE MANAGER
Ogilvy

Monitoring, responding, escalating and opportunity spotting for brands handled including Standard Chartered Bank (4 regional markets), Nestle Singapore, Pond’s Men PH, Maybelline PH

Jan 2012 – present

CONTENT WRITER and COPYWRITER
freelance

June 2014 – Oct 2014

CREATIVE ARTIST
OfficeMan, Inc.

Apr 2013 – May 2013

GRAPHIC ARTIST INTERN
Art Media Printing Press, Inc.

Affiliations and other activities

Resource Speaker, Social Media Marketing
PULP Series: Advertising Seminar
University of the Philippines- Los Baños
Aug 2018

Batch Secretary, Dekada: Batch 2010
Chiang Kai Shek College
Term: Jan 2018-Dec 2021

Contributing Writer
Thought Catalog
Feb 2016 – present
www.thoughtcatalog.com/azelle-lee

Contributing Writer
When in Manila
Feb 2015 – Nov 2016
wheninmanila.com/author/azelle-lee

Filipino Features Editor
FEU Advocate
Apr 2013 – Mar 2014

Certifications

Copywriting Masterclass
Udemy
Jul 2020

Fundamentals of SEO
Moz
Apr 2020

Google Ads Search
Google
Jul 2020

Google Ads Display
Google
Nov 2020

Certified Community Manager
Facebook
Feb 2021

Lean Six Sigma White Belt
Six Sigma
Apr 2021