Cloud Data Warehouse and Data Lake as Your Data-driven Solution for the New Normal

COVID-19 disrupted the economic landscape of the world. Many businesses have to operate with skeletal workforces, enforce remote working scenarios, and pivot their business to comply with the changing demands of a health crisis. What comes with this change is not only being prepared to function business-as-usual, but innovating in many ways not just to survive, but to thrive even beyond uncertainties.

Despite the challenges that the crisis demanded, both small and big businesses can’t stop their operations completely or the economy will further crumble. The government imposed strict guidelines and even forced some operations to completely halt to manage the spread of the virus. Realistically, the only way not to go out of business in this time is to identify priorities and opportunities in the new normal. This includes:

  • Maximizing revenues. Business continuity and control is one of the most important part of strategy during a crisis. However, no matter how prepared a business is, volatility can become an issue. Part of this continuity is maximizing revenues and controlling expenses that comes in and out. The ability to gather the correct information to identify, monitor, and control is critical in this stage to make informed decisions.
  • Driving efficiencies. In the current scenario, each employee level in your organization will need to function effectively and easily in systems and processes that allows them to do so. Finding and gathering data to use should take the least amount of time from their-day-to-day. The information that they need to deliver outputs should be readily available for them to utilize as they need it, without the unnecessary layers that prolong the workflow.
  • Forecasting trends. As your business strides with new ideas, identifying trends and using them to your advantage to get ahead of the competition is a critical part of the business regardless of the economic climate. The best insights are driven and molded from data that you already have at your disposal.

Gain value in flexible data that can scale

To produce positive outcomes and game-changing innovations and strategies, you would need the greatest asset that every business uniquely has— data. But the only way it can work is by using it in the form that suits the needs of your business. This is where you can maximize technologies such as data lakes and data warehouses.

Having a data lake allows you to store big volumes of raw data in a central repository. Because these data are unprocessed, it is very malleable and can be analyzed for any purpose. Your data engineers and analytics team can easily find valuable insights that are adaptable to any intention. When you have the ability to discover relevant data, draw valuable insights, and create actionable plans, your analytical strategy becomes more powerful.

Data should sit at the heart of your business. With data warehouses, you can structure and organize data within the organization for specific purposes. In this time when the world is adjusting to the agile environment of hybrid work, cloud data warehouse breaks away from the limitations of on-premise data management solutions. Data warehouses stored in cloud not only allows you to manage information from different sources but also lets authorized users access them wherever they are and whenever they need it.

Now is not the time to be rattled with inefficient systems that take away time from various initiatives and delivery of quality output. Invest in proper data lakes and cloud data warehouse solutions that fit your needs and can scale with your business in or out of a pandemic.

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Note: This article is part of Azelle’s writing portfolio.

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Azelle Lee is a content and copywriter with professional background in Marketing and Advertising. She has 9 years of writing experience and has worked with brands in different niches including public relations, hospitality, lifestyle, education, and technology.

She has worked with both local and international clients such as PR Galleria, The Strand Boracay, Microsoft, and Informatica. She has also published pieces for Thought Catalog and When in Manila.

Her expertise includes sales landing pages, web content, blog articles, whitepapers, newsletters, social media posts, and digital ads.